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A website can be interactive and
responsive to your customers |
- You
can tailor your website content to
your customers. You know who your
customers are, what they are looking
for and what they will respond to.
So let's write your website content
for them.
- You can answer website visitor's
questions, within your website
content, a Frequently Asked
Questions page and through email
response forms
- You can take orders on your
website, accept credit cards and
tell your customers when they will
be receiving their product. |
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A website is cost effective |
-
Your website can provide on-line
support centers and a Frequently
Asked Questions page. Doing this
will mean you won't need more staff
to handle these things.
- Your website can also reduce the
cost of printing and mailing hard
copy catalogues, brochures and any
other print material. |
|
- If you have checked into the cost
of advertising in the print world,
you probably already know that
developing a website doesn't get
close to costing that much. |
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A website is up to date |
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-
Your website is easily updated.
Information about new products can
be released on your website as soon
as the product is ready to sell. Any
changes or events in your company
can be announced immediately. |
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A website can be a dynamic way
of presenting your product |
|
-
If your product needs a
demonstration for people to
understand it's capabilities the
Internet can handle that with the
use of video, animations,
photographs, on-line training, which
is something a brochure definitely
can't do. |
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A website can be
a virtual office or store |
|
-
You can use the Internet as your
virtual office or you can have an
on-line store and sell your products
even when you are asleep. |
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A website can provide
excellent customer service |
|
-
Your website can enhance the service
you already provide to your
customers, answering their questions
and providing additional product
information. You can also capture
feedback from your customers which
will help you provide even better
customer service. |
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A website can be a resource to
your customers |
|
- Your website
can provide information that they
need and want. This keeps your
customers coming back to your
website. |
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A website can do customer
profiling |
|
-
You can ask your website visitors
questions which will help you learn
more about your them and tailor your
products |
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A website can be an on-line
publication |
|
-
Your website can be a low cost way
of providing information to your
customers about the
products/services you offer, either
through a newsletter or an on-line
magazine, called an e-zine. You can
build a community of your customers,
even promote advertising between
them. |
