Perhaps in its
infancy the web was known to be a marketing
tool exclusively when it came to small
business use. That thinking has
remained strong and while the use of
websites for marketing still remains a
strong theme, it is far from the only reason
why a company should utilize a website.
In fact many websites have marketing as
their lowest priority and and a secondary
purpose.
The Importance
of your Website in Marketing your Company
Don't
misunderstand, the web is still an amazing
marketing tool when used properly.
Think of the potential markets that can be
reached for so little investment.
Think of the ability to change content
quickly to keep up with new products and
retails sales. Please also consider
that when it comes to business to business
relationships, many companies are reluctant
to deal with a company that does not have a
website because it betrays a potential
backward and non-progressive way of
thinking. Every company needs a
website in today's corporate climate.
Your Website is
a Tool for Customer Service
Your website
can be a tremendously important tool for
customer service. Of course providing
tools that will save your customers time and
effort, will endear them to you and will
also build a captive audience to your site,
which provides you with the opportunity to
give them important and timely messages.
Here are some
of examples of websites in which customer
service ranks as a high priority for the
site:
Alexander Funeral Home
One
of the main purposes for this
site is to ease the burden on
families providing the details
of funeral service times and
locations through the "Death
Notices" page of the site
Express Copies & Printing
In
an industry where quoting is
very important, frequent
customers can log on to
www.expressprinting.caand request quotes by
filling out a convenient form.
Customers can also log on to
upload images that may be too
large for email transmission.
RB
Fabrics
This site has been designed to
provide information on sewing
classes, sewing machine warranty
details and free embroidery
designs.
Southern Ontario's
Source for Website Development and Online Marketing &
Communications
JAG Marketing &
Communications Phone:
519.352.9191 Toll-Free: 888.352.4216 Email:
info@jagcanada.com
