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The internet is a fluid medium, with an audience that expects frequent changes and updates.  Your site will fare better on the search engines if it is updated frequently due to the relevant and up-to-date nature of the content that it provides.  In other words a well orchestrated web marketing program includes regular updates.  Here are some things you may choose to keep updated, depending on the nature of your business:
News:  Many businesses are choosing (wisely so) to keep a blog of daily and weekly business happenings and developments.  You could also post press releases on your website on a regular basis.  
New products:  When new products arrive put them on your website in a highly visible way, and keep them updated
Available inventory:  Perhaps you want to provide information on current inventory, such as in automotive or real estate sales.
Event announcements:  If you are having an event you can use your website to post the details for customers who may call in or need a place to go to view details of upcoming events that you are offering or involved in.
Monthly specials:  This is a great way to drive traffic to your website, by offering a website only special on a monthly basis.
These are just a few ideas, there are undoubtedly more that we will be able to come up with when we sit down for a consultation.  Of course the nature of your business will determine the nature of the updates that you need.
Maintenance Packages
Here at JAG we offer website maintenance packages, tailored to your convenience.  You can either pay as you go or you can choose a monthly or annual program in which you purchase a block of hours to be used as you choose.
Content Management Systems
Do you want to update your own website content, add new pages or change your sales and promotions?  We offer Content Management Systems (CMS) which will allow you to do just that.  Our  user-friendly systems include software, training and technical support for only $79/month.  Click here for more information.
Southern Ontario's Source for Website Development and Online Marketing & Communications
JAG Marketing & Communications  Phone: 519.352.9191 Toll-Free: 888.352.4216  Email: info@jagcanada.com